Considering how many result we got, the survey we did a month ago satisfied us fully. 566 persons answered the questionnaire which is enough to assume a good distribution of the people who participated to the survey.

The typical iPhone user's is a man, single, between 18 and 35 years old that have studied up to a master degree. Considering the income, we noticed that it is evenly distributed among iPhone's owners.

Note that most people who took the survey where Apple's customer before getting an iPhone : 35% of them had a Mac. The Apple's way of designing products seems to satisfy its customers.

Concerning applications, Steve Jobs wanted to put together a phone, an iPod and a computer. Considering video game popularity (82%) on the platform it seems that there is also a portable games console in the bundle. Notice that considering the diversity of profile on the set of people taking the survey, the iPhone is not a games console for hard core gamers but for every one. It is video games that people are the most likely to buy spontaneously (68% of the cases).

Answers concerning the price's threshold under which people buy spontaneously shows how much the pricing policy is important : 0.79 € seems to be the main psychologic threshold.

The document presents graphical representations of the results for each class of users but it's been only released in french.

To download the survey, right click on the link above then click on "Save as...".